Enterprise Education Training Manual

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Introduction:

Course Description

This Basics of Business course is designed to introduce the student to fundamental business concepts, including what it means to be an entrepreneur. The course will explore what it means to organize, manage, market, and be productive in business, as well as emphasize the importance of: understanding how financial institutions (banks) operate; communicating effectively in a business environment; and, knowing how to make and adhere to a budget. Upon completion of the course, the student should have a basic knowledge of these areas, which then sets the foundation for the subsequent development of entrepreneurial traits and skills.

Course Lesson Overview:

A. What Is An Entrepreneur?
  • Incentives/Risks
  • Attitudes/Skills
  • Profit/Loss
  • Setting Goals
B. Organizing A New Business
  • Resources Needed/Start-Up Costs
  • Decision-Making at the Start
  • Types of business organizations
C. Effective Communication In Business
  • Listening as a Communication Skill
  • Communicating Without Speaking
D. Managing A Small Business
  • Day-To-Day Decision-Making
  • Hiring Employees
  • Reviewing Applications/Interviewing Applicants
E. Production Methods And Productivity
  • Unit vs. Mass Production
  • Calculating Productivity
  • Management Impact on Productivity
F. Marketing A New Business
  • Marketing Activities
  • Setting a Price
  • Selecting/Identifying Advertising Strategies
  • Selling and Salesmanship
G. Making A Budget
  • Making a Business Budget
  • Making a Personal Budget
H. Banks And Banking
  • Benefits of Using a Bank
  • Loan Requirements
  • Calculating Interest
  • Savings Account/Current Account

Acknowledgments

This curriculum was prepared by former Peace Corps volunteer David M. Ronan, for the Vocational Technical Training Unit at the Belize Ministry of Education.

Assisting in the development of this curriculum were:

 

© Copyright 2003, Young Americas Business Trust